Media & Marketing Opportunities

ABACE management works year round to promote ABACE across Asia and around the world. As a result, more than 650 members of the media come from news outlets from all continents to report on the most important business aviation event in Asia. Additionally, ABACE makes available a number of resources to help exhibitors promote their participation and get the greatest value from their investment in the show.

ABACE Press Headquarters

The ABACE Press Headquarters is open to credentialed members of the press and provides a working area for them to report on ABACE. Use of the ABACE Press Headquarters, including all beverages and food, is reserved for registered and credentialed members of the press only.

ABACE Press Headquarters opens on ABACE Press Day, Monday, April 11, at 08:00 – one day before ABACE opens. Shelf space is available in the ABACE Press Headquarters for exhibitors to distribute their press materials.

Press Conferences

Host a press conference at the show to let the industry know about your company’s latest news. ABACE management provides exhibitors with dedicated press conference rooms that include audio-visual equipment and a translation booth for a nominal fee. Press conferences are held in the ABACE meeting rooms located immediately outside the exhibit hall and adjacent to the exhibitor pavilion.

Press conferences may be scheduled for Monday, April 11 and Tuesday, April 12.  Press conferences are scheduled on the hour, allowing 15 minutes for setup and 45 minutes for the press conference.

Press Conference Room Reservation Request Form

For more information on reserving press conference rooms, please contact Samantha Lohse at [email protected] or +1 (202) 783-9365.

Company Profile

Be sure to complete your company profile online and select your buyers’ guide categories so that your company information is up to date when attendees search the online exhibitor directory or the mobile app.

Company Logo

Upload your company logo to your company profile so that it shows in your profile and on the floor plan. This will give your company increased exposure to the 8,500+ attendees at ABACE.

Send Invitations to Your Customers and Prospects

Download an ABACE2016 exhibitor invitation found in the Exhibitor Dashboard to send to your customers – existing and prospective – to invite them to visit your booth at the show.

ABACE2016 Logo

Download the ABACE2016 logo found in the Exhibitor Dashboard to use in your email signature and pre-show marketing materials to ensure attendees know that you’ll be exhibiting at ABACE.

Press Roster

An up-to-date listing of all registered members of the media can be found in the Exhibitor Dashboard. Use this list to share your company’s news or to promote your press event in Shanghai.

Mobile App

Download the ABACE2016 mobile app, then use it to reach out to attendees who have also downloaded the app. Invite them to your stand or send them company information. Purchase an ad in the mobile app to ensure that attendees see your message in real time.

How do I follow ABACE?

  1. Download the WeChat app in the Apple Store or Google Play Store.
  2. Simply scan the below QR code or search for “ABACE” on WeChat.

WeChat QR Code

Publication Bins

As a service to exhibitors and publishers of trade magazines, ABACE offers an area of bins to display publications in the hangar and pavilion exhibit area. ABACE provides an attendant to receive shipments and to stock and maintain the publication bins. Exhibitors and publishers may purchase bins at a cost of U.S. $750 per bin. Please note the following:

  • Publication bins will be available for periodical publications only and will be assigned in alphabetical order by title.
  • Advertising materials, including promotional brochures and pamphlets, are not permitted in the publication bins and will be discarded by ABACE with no refunds.
  • All materials/publications placed into unassigned bins by publishers or exhibitors will be destroyed.
  • All companies must submit a sample of their publication to NBAA’s Courtney Easton at [email protected] for review before bins may be reserved. Shipping information will be provided once payment has been received.

Publications Bins Reservation Request Form

Show Dailies

ABACE management does not produce a show daily, however, two publications – B/CA Show News and ABACE Convention News – are published and distributed on site daily at ABACE.   Both publications have editorial offices at ABACE. Exhibitors are encouraged to submit news and press releases to the daily show publications in advance.

ABACE Convention News

Editorial Contact: Ian Sheppard
Email: [email protected]
Tel: +44 (0) 775-945-5770

Advertising Contact: Nancy O’Brien
Email: [email protected]
Tel: +1 (530) 949-1075


Editorial Contact: Chad Trautvetter
Email: [email protected]
Tel: +1 (201) 874-7104

Advertising Contact: Nancy O’Brien
Email: [email protected]
Tel: +1 (530) 949-1075

Business & Commercial Aviation (BCA)

1166 Avenue of the Americas
10th Floor
New York, NY 10036

Editorial Contact: William Garvey
Email: [email protected]
Tel: +1 (203) 244-5096

Advertising Contact: Elizabeth Zlitni, CEM
Email: [email protected]
+1 (913) 967-1348

BCA ShowNews

1166 Avenue of the Americas
10th Floor
New York, NY 10036

Editorial Contact: John Morris
Email: [email protected]
Tel: +1 (860) 365-0445

Advertising Contact: Iain Blackhall
Email: [email protected]
Tel: +44 207 152 4495

ABACE Press Inquiries

NBAA: Dan Hubbard
Email: [email protected]
Tel: +1 (202) 783-9360